When we first launched our “Superhero: The Resistance” Market Days dance party promotional campaign in early May, we used the word “RESIST!” as the teaser to get people’s attention. Considering our current political climate, the word is very timely no matter which side you are on and it is in the news daily. It is attached to every possible movement happening not only in our Divided States Of America, but around the world. You hear and see it 10 times a day. Our event was never actually called “RESIST”, it has always been “Superhero: The Resistance” to follow the yearly superhero theme we’ve been using 4 of the last 7 years where we change the sub-theme. The word was an attention grabber, nothing more.
My friend Abel Aguilera has a club night in NYC and Miami, as well as a specific style of music and a brand called Resist. In no way was my using the word for the initial kick off of our event meant to be disrespectful of Abel’s brand, nor was it meant to steal his identity or latch on to his hard earned success for my own personal gain. I would never jeopardize our 20 year friendship and event collaboration efforts over the use of a word. I have apologized to Abel for upsetting him and want his fans to know I meant no harm. We have a very specific audience for these types of events and we need to stick together, not be divided. Please accept my apology if anyone felt I was being disrespectful to Abel, his talent, vision, leadership and iconic career. Thank you.