rev·o·lu·tion \ˌre-və-ˈlü-shən\ a : a sudden, radical, or complete change (in Chicago’s dance party nightlife). This coming Saturday is for the hard-core dance music people when my crew presents REVOLUTION-The British Invasion.
I am very proud to have one of London’s most successful DJ’s making his Chicago debut with our party. Remixer/Producer Lee Dagger, one half of the wildly successful UK production team called BIMBO JONES (made up of Dagger and multi-instrumentalist Marc JB) is bringing his stellar DJ skills and euro-styled sets to the House Of Blues on July 23. Not only am I nervous as hell to be the opening DJ, but I am coming back an hour or so into his set and performing in a production number as Circuit MOM in and around his raised DJ booth from the stage. This event is an attempt to have people branch out of the normal scene they are used to and experience how our amazing foreign counterparts format their musical story for a dance floor. There is a wildly different vibe and presentation when you hit the dance floor for the brilliance of a DJ Paulo or Tony Moran and when you dive into the euro beats of say, Paul Van Dyk or Lee Dagger. I think everyone should step out of his or her routine and experience something new and open your mind. This coming Saturday, I am completely changing my DJ style under the guidance of Lee Dagger himself and it is very humbling to have a man with a collaborative 64 #1 Billboard Club hits to his name become such a generous mentor. Between him, DJ Paulo Gois and my hero Tony Moran, I look forward to sharing my funky new layer for this event.
Often times, club goers can be creatures of habit, heading to their safe place for sound and surroundings week after week. One major challenge promoters have is to foster, grow and safeguard the established events people already love but at the same time try to create, invent and offer new events to hopefully broaden your audience and keep your city on top of it’s game. It’s tricky. It’s stressful. It’s very gratifying when it works and heartbreaking when it does not. My mission as of late is tapping into the 20 something’s that admittedly do not read the gay papers. Their whole social existence is facebook, twitter and text based. I have learned a lot from this generation on what they like, dislike and expect. I’ll let you know how they think I am doing after a couple more events, so stay tuned. As I continually try to broaden my audience, I am not blind to the fact that I have been very blessed with hardcore followers and supporters for most of my 15-year career. Without this group, who help promote, pass out flyers, invite their lists, build sets, go go on boxes, take pictures, remix music specifically for the event, produce artwork and show up every time on time, there would not be a CircuitMOM Productions. It takes an army to get people off their iPhones and various (ahem) websites and on the dance floor, my troops trained and ready to go. See you on the dance floor this Saturday, Chicago!